Ketchup Vs. Landmines (4 pics)

A very strong and interesting advertising campaign was launched by Publics Mojo to support the CALM, a New Zealand campaign against landmines.
The idea is quite original and reminds everyone that in many countries, there are children who step on landmines everyday.
But it can be also seen as a disturbing one: every time you open a ketchup bag, you “also rip through the child’s leg and the ketchup inside pours out like blood.”

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And this is Phil Goff New Zealand's former Minister of Disarmament and Arms Control squeezing the “blood” on his French fries.

[via wrongingrights ]

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Ketchup Vs. Landmines (4 pics)

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