looks cool

I'll pass.

Yeah, this is probably more pseudo than science.....

Had this type of massage on a recent visit to Northern China. It was utterly amazing. You are covered in a slightly damp towel which they pour fluid over. They ignite the fluid for 10/20 seconds then put the flames out with a damp towel reigniting after about 30 seconds, this is repeated for 30 mins. The skin seems to tighten and along with the gradual heat build up gives an amazing effect. I must say it was the most impressive massage I have ever had. It must be a rear technique, I only saw it on offer in one place and this is the first images I have found showing the style in two years. As an unusual and extraordinary massage, it must rate highly.
If you ever come across this, do not hesitate to try it, I recommend it.