"Consumers are not dieting in the traditional sense anymore — being on programs or buying foods specific to programs," Mintel analyst Marissa Gilbert told NPR. "And there's greater societal acceptance of different body sizes."

While that's good news for any brand promoting those programs centered on general wellness, it's bad news for those who relied on old, tired standards.

Of course, there will always be outliers and people looking for a quick fix. However, for the most part, the way people view dieting has changed — which is good because fad diets don't often work in the long run.