It turns out that Mattson is an actual hipster barista. He’s super unhappy about the fact that grown men who make latte art for a living aren’t taken more seriously. In an interview with the Atlanta Eater he said, “I do find it discouraging and disappointing that there was so much exposure brought to an attempt at making a joke of a culinary industry and the professional barista. To me, it’s very telling on how we laud farm-to-table food, craft beer, cocktail mixology, but it’s ok to have no respect for the specialty coffee world and the people who are committed to it.” Somehow, this quote made his face ten times more punchable.