On New Year’s Eve in 2005, a robber in Moscow broke in to a Red Caviar distributors delivery vehicle and stole $470,000 worth of caviar. As the tradition on New Years in Russia is champagne and caviar at midnight, the loss of over 845 tins of the fish eggs was a huge blow to the affluent partiers in Russia’s capital. The caviar was never seen again. Guess no one was Russian to kiss at midnight; they were too sad about the caviar.