When it comes to dental hygiene, most Americans are slackers: 1 in 2 don’t brush twice a day, and 3 in 4 don’t replace their bristles every three months, no matter how many times they’re warned of the risks (which include cavities and gum disease). “We needed to get people to care a lot more,” says designer Simon Enever. So he and partner Bill May set out to make brushing feel more rewarding. The result is Quip, a simple, affordable, battery-­powered toothbrush that works like its counterparts from Oral-B and ­Sonicare—a two-­minute timer vibrates every 30 seconds, reminding users to switch ­positions—but looks and feels like something you’d find in an Apple store; customers can even opt for a matte metallic finish. “It’s a nicer experience,” says Enever, who adds that he’s already working on his next design challenge: getting you to floss.