18. On Mobile, make sure Facebook’s app can know where you are. That not only makes features like Nearby Friends possible but also makes your feed have a few items from your location.

19. Mostly post using Facebook’s native tools/apps/web site. Those who repost Twitter into here tend to be crappy at Facebook and engagement. Same with those who mostly use Buffer or other tools like Hootsuite.

20. Engage in your own comments, as well as those of others. For people like me, I look for signs you will engage and not just post. Plus, it helps you learn from others and encourages them to comment, which helps get your posts more reach too.