This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way - Izismile.com

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Engine oil instead of maple syrup

Pancakes absorb real syrup too quickly to photograph, so photographers replace it with engine oil. Another trick is to cover pancakes with a water-repellent spray that creates a protective layer.

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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way

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