Fruit always shines in advertising. No special tools are required — only a deodorant spray to add shine to fruit. Some food stylists also use hairspray.
Pancakes absorb real syrup too quickly to photograph, so photographers replace it with engine oil. Another trick is to cover pancakes with a water-repellent spray that creates a protective layer.
Seafood loses its presentation very quickly. To keep it looking fresh and juicy, photographers treat it with a mixture of water and glycerol.
It takes a few minutes to cook noodles, but they dry quickly, so advertisers coat the dish with glucose syrup (commonly used for desserts).
To keep cakes dry, photographers interlay them with cardboard and fasten them with toothpicks. They use the same trick in sandwich and burger advertising.
To take a picture of milk, coffee, or beer, photographers add liquid soap. It creates a stable foam that looks natural and attractive.
Unlike whipped cream, shaving cream doesn’t melt, and this is exactly what photographers need. They just need to keep reminding the actors that the "dessert" isn’t real.
Ice melts very quickly under lighting equipment, so photographers use plastic cubes in soft drinks. By the way, you can freeze the cubes and use them in real life.
Cereal quickly soaks in milk and sinks to the bottom. If you want to photograph it, replace the milk with white glue. The cereal will remain on the surface and keep its original form.
Bubbles of carbon dioxide in soft drinks disappear quickly. Therefore, photographers add heartburn antacids. The mixing of sparkling water and antacids causes a chemical reaction of neutralization, and bubbles reappear.
Chicken in advertising is never cooked on the grill. It is subjected to a minimal heat treatment and then painted. To add volume, photographers stuff it with paper towels and sew it.
To create the perfect consistency, photographers add melted wax of different colors into sauces.
Steaming food in advertising looks so appetizing. In truth, it isn’t even hot. Besides Photoshop, photographers have other ways to create steam:A steamer — they pass it over the food a few times to make it "smoke";
Watch this video to learn more. Who would think that shooting a baked potato was an art?!