Some of the savviest stars, like Bruce Willis, can have their cake and eat it too; earning their full upfront fee as well as negotiating a percentage of the backend. This is called a gross profit point, meaning they get a slice of the film’s total box office gross before production and marketing costs are subtracted. Bruce negotiated just such a deal prior to filming The Sixth Sense.
In addition to his $14 million salary, Willis negotiated 14% of the film’s gross profits. The Sixth Sense was the sleeper hit of 1999 and made $672 million globally. Willis walked away with more than $100 million.