Floyd Mayweather and Conor McGregor finally met face to face in the first press conferences before their big August 26th fight. The event was full of taunts by McGregor, saying he'd knock Floyd out within the first four rounds, and calling Mayweather old, but the real message was McGregor's suit, which was much quieter.
McGregoer's suit, like much of everything Mcgregor does, was a promotion for his up and coming line of suits. Part-troll, part businessman, McGregor used his face to face with Mayweather to both, get into his opponent's head and to get into our pockets.
If McGregor fights with half the skill he uses to troll, then Mayweather doesn't stand a chance.