2017: Fingerlings
The year isn't over yet, but 2017's biggest toy looks like it's going to be the Fingerling, which is kind of a little robotic doll that clings on to your fingers. The manufacturer, Wowwee, was wise enough to advertise them heavily on YouTube instead of traditional TV, and it paid off. Even though it costs $20 for one of these critters, they're flying off the shelves.