If you ask a Korean to tell you the name of the most popular singer in the world, they would hardly be capable of answering your question. Koreans almost never listen to music from other countries. They don’t watch Western movies, they don’t listen to Western music, they don’t know Western traditions, and they don’t even have geography at school. At the same time, they’d be happy to tell you about the representatives of K-pop. The most popular music band among South Korean youth is the boy band BTS.