The Japanese thermal resort Beppu held a campaign for the sake of its competitor — Kusatsu resort, which has recently suffered from an earthquake and its usual number of tourists has drastically decreased. So the slogan on the advertising board of Beppu says, “Instead of Beppu, you should go to Kusatsu now.” While the comments on the official site of Beppu Resort say that they will continue to compete once Kusatsu gets over the disaster. Meanwhile, they should stand together.