Van Cleef & Arpels have designed this amazing watch that shows the planets and the sun while a small comet moves along a track to tell the time. The piece is a part of a limited edition collection consisting of 396 items and sells for $245,000 in 18k rose gold or $330,000 in 18k rose gold with diamond decoration.
Called “What I Be”, the project asks people to complete a statement. This answer is then recorded as a phrase or “label” and the participant is then photographed in a close up portrait with their unique label. Here are some of the images captured to date. Steven Rosenfield is the man behind the project and was inspired by his own personal discovery journey.