The neat and proper person you see in the office is a different animal after a good run. Photographer Sacha Goldberger set up a studio in Paris and asked runners, as they passed by, to pose for a picture. A week later, he had them come back and photographed them again, this time cleaned-up and showered.
Called “What I Be”, the project asks people to complete a statement. This answer is then recorded as a phrase or “label” and the participant is then photographed in a close up portrait with their unique label. Here are some of the images captured to date. Steven Rosenfield is the man behind the project and was inspired by his own personal discovery journey.