California is currently suffering from forest fires, and many households have already been damaged. LA Daily News used this photo to illustrate the situation, and it quickly went viral. The guy saving his Xbox became a perfect target for memes and Photoshop battles and now demands money for the usage of this photo.
Robert Van Impe, also known as Average Rob, is a mediocre dude from Belgium who knows each and every celebrity in person, with some digital skills of course.
For his previous masterpieces you might want to check these: