This is rubbish. How is 'Bread Talk' a poorly named business? It's a cafe/bakery, therefore you eat bread while you talk. It's not even been named that by accident, it's a massively successful chain.

You may as well say Starbucks is a stupid name, because let's face it, it has shit all to do with coffee.

And 'Just Do Eat'? It's a noodle restaurant you morons, and has one of the wittiest names for restaurant I've ever seen.

I agree because breadtalk is delicious!

I feel like #7 is just a poor translation of a joke along the lines of "You are what you wear."