Coke was originally marketed as a cure to many ailments including low sexual libido
Pemberton was forced to take the alcohol out of his original coke wine formula due to prohibition laws, but he first touted that version as "a most wonderful invigorator of sexual organs." Once he launched Coca-Cola, he called the drink a "Brain Tonic" and "temperance drink" (anti-alcohol), saying it cured headaches, anxiety, depression, indigestion, and addiction.
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