"The Rub and Stub restaurant in Denmark that offers guests meal choices made out of discarded supermarket and farming food. The food is usually either misshapen, unripe or past its sell by date..."

McDonalds and other fast 'food' places have been doing that for decades and have been hugely successful.

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Mr. Ree is putting down McDonalds and other fast food places because he invested in ¨The Rub and Stub¨ because he can make a fortune from a very small investment.