First, you need to understand which end is which. The head of the cigar is typically closest to the band. The foot, is the end that you light. The best option is to use a torch lighter. However, wooden matches work perfectly fine. Cigarette lighters should be avoided as the flame tends to f*ck with the flavour of the cigar. If you want to go old school with it, use a cedar spill.

When lighting, be sure you are drawing at an even, constant pace, while rotating the cigar. Remember, most people choose not to inhale the smoke.