That's right. CEO Ignace Van Doorselaere of a bra company PrimaDonna came up with an idea of how to make his male employees know what it's like to be a woman, especially the one who has large breasts. He makes them wear fake boobs. He said he wants them to experience this so they know how it is important for women having an E-cup to have a good support. It's not a secret that women with large breasts also have serious backache.