Typosquatting
We all use the internet, usually to search for things, which is why search engines like Google exist to make things easier, and those search engines can receive a lot of daily traffic, which is why advertisers pay them huge sums of money to promote specific products. There are times though when people accidentally misspell the word or website that they are searching for, and as it turns out huge companies like Google, actually lose millions of dollars every year because of simple typos and typosquatting. Typosquatting relies on people making typos when typing a web address into a browser, and when these people press enter, they are brought to a different site that is filled with advertisements. The reason why Google loses so much money every year, is because there are several sites that possess misspelled variations of Google, and when someone visits one of these other sites, Google subsequently loses ad revenue.