Today, everyone has a phone in the palm of their hand, and if you want to actually call someone, it usually only requires you to tap the screen a few times. Before everyone had a cell phone, the main way that people were able to call and communicate with each other, was through the use of a landline phone which needed to be situated in one specific place. Today, if you need to call a business, repairman, or restaurant, you just use the internet on your phone to find the number you need, but in the predominant years of the landline, you had to use the Yellow Pages which were found in a big, heavy phonebook. Yellow Pages was also used to promote businesses like travel agencies, one of which was the California-based agency known as Banner Travel Services who paid for printed advertisement. The advertisement was supposed to mention the agency’s specialization in exotic travel, but someone at Yellow Pages accidentally wrote it as erotic travel. The result of this was Yellow Pages being sued for gross negligence, which ended up costing the printer 10 million dollars.