Starbucks. Co-founder Gordon Bowker said the name came from discussing Moby Dick in an intense brainstorming session. “Somebody somehow came up with an old mining map of the Cascades and Mount Rainier, and there was an old mining town called Starbo,” he said. “As soon as I saw Starbo, I, of course, jumped to Melville’s first mate [named Starbuck] in Moby-Dick.”