90% of the population will have unlimited and free data storage by 2018.
Deleting files to make room for files is going to become a thing of the past. In less than three years, about 90% of people will have unlimited and free data storage that will ultimately be ad-supported, according to the report.
We are already seeing some companies offer cheap or completely free service. For example, Google Photos already offers unlimited storage for photos and Amazon will let you store an unlimited amount of whatever you want for just $60 a year.
A big reason companies can do this is because hard drive cost per gigabyte continues to fall. This has spurred more data to be created than ever before. According to the report, it's estimated about 90% of all data has been created in just the last two years.
Still, there are signs this may not be the case. Microsoft recently killed its plan that offered unlimited storage on its cloud service OneDrive.