In 1972, John Gilchrist took on a role in advertisements for Life breakfast cereal. They turned out to be very popular, and for the next 12 years his face could be seen on TV. John has been in over 200 adverts, but his role as the little boy named Michael remains the best remembered one. John admits that he has no clear memory of shooting the commercial, as he was only three years old at the time. John now lives in New York and works as an advertising executive for a large company.