A senior executive at Pontiac promised to get Burt a free Trans-Am if the movie was successful. Not only was the movie a hit, it also helped the T/A record major sales records that year. But his free T/A never showed up. After a few months, Mr. Reynolds decided to give Pontiac a call. He found out that the promising executive had retired and that the new senior executive was not willing to send Burt Reynolds a new free T/A.