The Big Donor Show
In 2007, the Big Donor Show (De Grote Donorshow) aired on Dutch TV. In it, a woman tried to select one of twenty five people to whom she would donate her kidney. Due to its controversial nature, it was eventually revealed that it was just a hoax. The woman was an actress. The contestants, however, actually did need kidneys and had agreed to participate in order to raise awareness about a lack of available organs. It was a hoax for a good cause!