In 1940, Pietro Ferrero began making sweets in a small bakery. Through his experiments, he became known throughout Italy and soon all over the world. In 1965, the reins were taken by his brother Giovanni, and then his nephew Michele, who invented the "Kinder Surprise," inspired by the Italian Easter tradition to bake sweets with a surprise inside. The first shipment of the eggs in 1972 sold out in an hour!

Today Ferrero is run by the new Pietro and Giovanni: Michele’s sons. Our favorite Nutella, Ferrero Rocher, Raffaello, Tic Tac, and many other products are produced by the company.