1999: Pokémon cards
Pokémon established itself as one of the biggest franchises in the world, starting with the Game Boy game released in 1996. From an anime TV series to movies, the franchise continued to grow. But the 1998 United States release of the trading cards and other merchandise helped propel the franchise even further. Games are still being released to this day. And with the success of apps like Pokémon Go, their fanbase is as big as ever.