It's a stock photo from Shutterstock that was taken by a guy named Antonio Guillem. It started going viral in February on Instagram with a caption "tag that friend who falls in love every month". Since then it switched to a caption for every person and quickly escalated into a full-size meme.
An Instagram profile @shanghaiobserved was created solely to show strange things that happen on the streets of Shanghai – here are some examples of clothing and accessories.
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