In late 2007, Zuckerberg met a Google executive named Sheryl Sandberg at a Christmas party.
At the time, Sandberg was considering taking a new position with The Washington Post. But after meeting her, Zuckerberg decided Facebook needed a chief operating officer, and managed to convince her to come aboard in early 2008.
It was a prescient hire. Facebook was already growing quickly, but the rise of the smartphone brought with it a lot more users.