The term “You Only Live Once” stretches back to the 19th century, but only until recently has it boomed into popularity by a younger generation. After a string of t-shirts and hats tried to market it as YOLO, Drake and other artists adopted the term, putting it into their songs, rocketing it into the pop culture consciousness. When it reached its peak, it was already being parodied by groups like The Lonely Island on Saturday Night Live.