2014: Elsa doll

The movie "Frozen" was released in November 2013 and didn't just dominate the box office — it dominated the toy industry. For the following year, Olaf plushes and frozen castle doll sets sold like hotcakes. But out of every toy, the Elsa doll was queen. Disney's merchandising arm had nearly $4 billion in sales in 2014, and "Frozen" merchandise was the biggest part of that.