A post by a Facebook user has gone viral, drawing attention to the brand Boohoo
Boohoo decided not to edit out the models natural stretch marks
You can still find pictures of the same model with her ‘imperfections’ photoshopped out
But it looks like Boohoo is sticking with the natural look, showing off marks on other models as well
Several other companies have already taken this path for their ad campaigns
CVS announced that they will no longer photoshop their beauty ads last year
People are excited about Boohoo joining the natural beauty wave