Pan-Am
The iconic airline was a pioneer in the US airline industry, being one of the first companies to use the now widely employed computerized reservations systems and adding money-saving jumbo jets to their fleet.
However, starting with the 1973 oil crisis, the fortunes of Pan American Airlines went into terminal decline, culminating in bankruptcy proceedings in 1991 following the Gulf War.
Despite it being over 25 years since Pan Am serviced a single plane, the Pan Am brand can be found on numerous pieces of merchandise, its brand romanticised by the implicit nostalgia associated with the ‘Golden Age’ of flying.