Making a comeback after its spectacular collapse caused, in part, by the 2007 financial crash, it’s easy to forget that Circuit City was second only to Best Buy when it came to providing cutting-edge electronics to an ever hungry market. While many of the store’s iconic facades have been maintained in acts of 90’s nostalgia, the actual brand sits in corporate logo, no one yet able to implement a sophisticated enough brand strategy to reconnect with misty-eyed Generation Xers.