The photograph of the girl and the burning house was taken by Dave Roth in January 2004 during the local fire department's live drill training two blocks away from his home in Mebane, North Carolina. While observing the fire, Dave caught his daughter, Zoe, smiling devilishly juxtaposed against the burning house. “I’d love for the meme to help me get into or pay for college somehow,” Zoe says. “But I ultimately want people to know me for me.”