In 2012 YouTuber Laina Morris uploaded a webcam video in which she performs a parody version of Justin Bieber's "Boyfriend" with personalized lyrics. The video was submitted in response to Bieber's announcement of an online sing-off contest in promoting his celebrity perfume "Girlfriend". But it wasn’t an easy trip from meme origin to YouTube success, Morris spoke about privacy issues following the meme's success. “Strangers were finding my personal Facebook page and talking to my friends. They were finding where I worked and trying to access my college records” Morris recalls.