First of all, please know that worm charming is actually a legitimate sport in the UK. And second, the sport has been so popular to others that it even has a world championship event being held in Cheshire every year. Anyway, the rules are simple. You are given a patch of land, usually 3×3 meters, and you are challenged to use any possible methods of bringing out as many worms as you can within 30 minutes. Bet this sport is great for those looking for cheap lures that fish can bite.