The original name for Snapchat was actually Pictaboo until the creators received a letter from a photography book company with the same name. Pictaboo was then changed to Snapchat. But the name is not the only thing the company changed. To make the app more popular, one of the original creators of the app suggested it was best to advertise it as a sexting app. On the drafts from the press release, it stated: “Pictaboo lets you and your boyfriend send photos for peeks and not keeps!”