Now this story has to be taken with a pinch of salt, because it’s hard to believe that a human being could be so thoroughly unpleasant. Surely we are all being trolled? Goldblatt hails from Tennessee but spends most of his time in Beverly Hills, Los Angeles. His online persona is that of the ‘rich brat,’ gleefully showing off his wealth while name-dropping expensive brands, and generally coming across as vapid, self-obsessed and superficial. “Hello there, my name is Taylor. I’m a rich kid, spendthrift and money is my middle name,” he writes on his YouTube bio. “I spend the majority of my time living a lux life of opulence in Beverly Hills, CA. I am a blogger and social media creative, with an avid love for menswear and all things fine luxury.”