“Today's Google Doodle celebrates Steve Irwin, the legendary Australian wildlife advocate & TV personality whose bravery & passion opened the eyes of millions to the wonders of wildlife,” Google tweeted, alongside a sweet tribute picture of the 'crocodile hunter.' People's reactions were overwhelmingly positive, sharing their favorite memories of the lovable larrikin and some saying they were moved to tears.

However, PETA, with their usual smug, contrarian and joy-killing attitude, was having none of it. “Steve Irwin was killed while harassing a ray,” they wrote. “He dangled his baby while feeding a crocodile and wrestled wild animals who were minding their own business. Today’s Google Doodle sends a dangerous, fawning message. Wild animals are entitled to be left alone in their natural habitats.”