Needless to say, people were far from impressed. While there may be a glimmer of a point in PETA's controversial statement, Irwin did, of course, dramatize his show by getting quite physical with animals at times, his fans were quick to point out the hypocrisy of PETA. Some highlighted the high rate of euthanasia use in their shelters and their lack of tangible conservation efforts; Irwin and his family founded and maintain a large conservation sanctuary, contributing to the protection and rehabilitation of thousands of animals, while PETA seems to spend more and more time creating divisive and controversial 'awareness' campaigns.
I'm sure Steve Irwin's reaction the the sting ray that accidentally killed him would be to say something like "I'm sorry I scared you, I just wanted everyone to see how awesome you are."