But building homes is not the only thing this initiative is interested in, their main goal is to raise awareness about the tragic state our planet is in and the importance of reducing plastic waste. Their website also analyzes the history of the plastic waste around the world and what events throughout history had the biggest impact on the plastic bottle pollution that we are currently facing.
“1978: Coca-Cola and Pepsi, introduced the first 2l PET plastic bottles to the World.
We all thought back then that was fantastic, and the greatest invention. You could drop the bottles, re-open them many times, perfect for pick-nick box, etc.
What we did not think about was that the bottlers were going from a returnable glass bottle with consignment, to a non-returnable plastic bottle without consignment.
The bottlers transferred their responsibilities to recycle to us humans of the World. They did not need to pick-up the empties any more, and bring them back to the factory. One way only, WOW what a reduction in cost, and more profits.”