"I wasn't there, but after this morning, I'm pretty sure this is exactly how the product design meeting went at sudocrem when they first brought the product out: 'Ok guys, i think we can all agree, we can be pretty proud as we have a great product here that all parents will use to protect their kids cherub-like arses, but we don't want to make their lives too easy as we all know they already have way too much time on their hands, so let's brainstorm some ideas to make it more of a hassle than it should be. Doug, got something to say?' 'Yes John, how about we stick a red label on it so children gravitate towards it.' 'Great! I like your blue sky thinking. Any others?' 'Yes, let's make the lid easy for toddlers to open, forget screw caps, just a good pull would do the job.' 'Excellent stuff. But we need more. Anne, your go.' 'Ok, how about making the tub opening just the right size for kids to put their entire hand in'. 'Genius. Now we're cooking on gas. Any others?' 'we should make it absolutely impossible to get off clothes, carpets & fabrics in general'. 'Bob, you've hit the jackpot. Take the rest of the day off and go hit the spa.'"