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Push 4 year s ago
urgent care: we wont really treat you but give you lots of drugs. Hospital: you might die but if you don't we'll test for everything and you'll be broke.
So BayCare got together with New York-based creative communications company DeVito/Verdi to try to solve the problem. “BayCare needed to raise the profile of both its Emergency Care services and its Urgent Care services,” DeVito/Verdi writes.
“However, consumers were getting the two confused, so we created a campaign that would both differentiate the services and raise their profile.”
