“I find it interesting that being blonde and blue-eyed is no longer the desired beauty ideal, according to Instagram,” she said. “But I also find it interesting that in the era of the most body-positive positive revolution, only 5 of the top 100 most followed female Instagrammers were plus-size. And in the top 10, zero.”

After crunching the numbers, Cassey decided to take it a step further. She teamed up with a few experts and became the ideal influencer, one whose looks were in accordance with her research findings. Of course, shopping for clothes and applying makeup wouldn’t cut it, so she turned to the magic wand internet fakes just can’t live without – Photoshop.

“Actually, it was pretty fun dressing up as an ideal influencer! The most technically challenging part was photoshopping my body to match the ideal standards.”