Enric Bernat once noticed that parents often told their children off when their hands were covered in sweets. This was when he came up with the idea to sell candy on sticks and this simple but genius idea made him rich.

The name of the candy comes from the Spanish verb, chupar, or suck. But the logo is far more interesting: Salvador Dali drew it himself because Bernat asked him to. The artist suggested drawing chamomile and the colors were inspired by the Spanish flag. The shape of the logo is what it is for a reason: the picture is not on the side but on the top of the candy and the chamomile shape is the best part. Later, the logo was tweaked a little but the general look remained the same.